Honda Motor Co., Ltd. operates under the basic principles of "Respect for the Individual" and "The Three Joys" — commonly expressed as The Joy of Buying, The Joy of Selling and The Joy of Creating. "Respect for the Individual" reflects our desire to respect the unique character and ability of each individual person, trusting each other as equal partners in order to do our best in every situation. Based on this, "The Three Joys" expresses our belief and desire that each person working in, or coming into contact with our company, directly or through or products, should share a sense of joy through that experience.

The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of subsidiaries and affiliates, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide.

People

Responsibility
Diversity
Society

Planet

Sustainability
Philosophy and CSR
2009 Environmental Report

Profit

Financial
2009 Annual Report
Current Quarter Report

Message from the President and CEO
(Excerpt from 2009 Annual Report)

We would like to express our gratitude to you, our shareholders, for your ongoing support. We would also like to thank the many people who have supported Honda’s long-term growth, including, first and foremost, our customers as well as our business partners and the societies around the world where we are privileged to do business. read more..